(And How to Profit While Others Panic)

While headlines focus on interest rates and energy ratings, a more urgent shift is reshaping the property market:
👉 The UK’s housing crisis is deepening — and landlords are caught in the middle.

A new report from Propertymark highlights the scale of the crisis — and if you’re a landlord, RTM director, or investor, you need to understand what’s unfolding and how to respond.

At Neon, we help clients stay ahead of market shifts like this. Here’s what the numbers are telling us — and what you should do next.


📉 The Hard Facts: What’s Happening in the Market?

According to Propertymark’s March 2024 Housing Insight Report:

  • 🔺 34% of member agents say the number of available rental properties is decreasing
  • 🔻 Only 6% of agents saw an increase in rental supply
  • 🧍‍♂️ An average of 11 prospective tenants now compete for every rental listing
  • 📈 Rents continue to climb, with Zoopla reporting a 9.7% YoY increase in early 2024

The math is simple: soaring demand, falling supply, and a growing gap that’s creating stress — and opportunity — in equal measure.


🏃‍♂️ Why Landlords Are Leaving

More landlords are exiting the market than entering it, driven by:

  • 📜 Complex legislation (Renters Reform Bill, EPC regulations, Section 21 uncertainty)
  • 💷 Higher costs of borrowing and maintenance
  • 🔄 Reduced tax relief on mortgage interest (Section 24 hangover)
  • 😟 Unclear possession routes, especially for difficult tenancies

📊 Propertymark data shows that 32% of agents had landlords actively selling up in Q1 2024. That’s nearly 1 in 3.


💡 But Here’s the Flip Side...

Fewer landlords means less competition for high-yield rentals — and more demand from desperate tenants.

The smart landlords aren’t fleeing. They’re doing this instead:

✅ Buying income-ready properties with tenants in place
✅ Upgrading EPCs now — not in panic mode later
✅ Using professional management to stay compliant and tenant-friendly

The result?
💸 Stronger yields, better tenant retention, and rising property values in a squeezed market.


🔧 What We’re Helping Our Clients Do

At Neon, we help both sellers and buyers navigate this storm — profitably.

If you're exiting:

  • We connect you with pre-vetted investors via Neon Exit Direct™
  • Keep your tenants, protect your rent, skip the portal circus
  • We handle legal docs, compliance checks, and buyer comms

If you're buying:

  • We match you with off-market, tenanted, cashflowing properties
  • Full compliance packs, tenancy history, and EPC ratings included
  • You get a 2-year management contract through Neon ProManage™


📈 What This Means for You

📊 Rental demand is at a 5-year high — but many landlords are leaving value on the table.
🏚️ EPC rules and legal reform are causing panic, but with the right strategy, they become your competitive edge.

Don’t get forced out. Get ahead.


✅ Ready to Exit Cleanly or Buy Smart?

We’ll help you:

  • Audit your current property compliance
  • Sell or invest with rental income from Day One
  • Manage everything without the chaos

📥 Book your free consultation today
📨 info@neonpropertieslondon.co.uk
📞 0208 801 9951
📱 07555 031459